Founder, Anashe Adamian, created Hye Lezu in 2019 after realizing the lack of enriching and educational Armenian products on the market. As a mother of two boys simultaneously learning Armenian and English, Anashe was determined to provide the same learning resources for both languages. Therefore, Hye Lezu was born out of a labor of love and commitment to keeping the Armenian diaspora connected to its ancestral roots, 

It was the desire to use learning through play that launched her first product, The Armenian Alphabet Bingo. The prototype was hand-drawn by Anashe herself, who brought her vision to life by creating the playing mats, punch-out chips, and alphabet flashcards by hand in order to help her boys enhance their understanding of the Armenian alphabet; all while spending quality time playing with the family. The success, in both bonding and learning, sparked the desire to make this product available to others.