The concept of NUSH jewelry line is based on the idea of using the ancient Armenian ornaments in silver and vitreous enamel jewelry. We’re inspired by the ability to revive the variety of Armenian ornaments and to display them in bright and modern colors using a rich palette of vitreous enamel. The technology of vitreous enamel requires only handmade production. Therefore, each piece is unique and exclusive.

The freedom to create gave not only the opportunity to craft unique pieces of jewelry, but jewelry which concept idea is rooted in ancient history of Armenian ornaments and techniques embedded in the oldest decorative art techniques, the hot (vitreous) enamel technique.

Item descriptions:

1. Air pendant: 

Original ornament has been found in Harich Monastery, VII-XIII cc.

The pendant is handmade in vitreous enamel technique. The product is made of 925 silver and rhodium plated.

2. Flashlight earrings:

These asymmetric earrings are made of 925 silver and rhodium plated.

3. Taraz earrings:

The element of Armenian national costume - taraz - have been used in this earrings.

Earrings are handmade in vitreous enamel technique. The product is made of 925 silver and rhodium plated which provides excellent gloss and protects it from scratches and darkening.

4. Stained-glass triangles in Ocean & Lemon earrings:

The product is made in the technique of stained glass enamel. The product of made of Sterling silver, covered with a layer of rhodium.

5. Taraz Ring Mint:

The element of Armenian national costume - taraz - have been used in this ring.

The ring is handmade in vitreous enamel technique. The product is made of 925 silver and rhodium plated.

6. Bright Bubbles coffee pendant:

Pendant is handmade in fire enamel technique. The product is made of 925 silver and rhodium plated

 7. Gheghard Lion 127 brooch:

This unique brooch is made with the lion motifs often encountered in the Armenian medieval architecture and tracery. The original ornament has been found in Gheghard Monastery, XII century.

Brooch is handmade in vitreous enamel technique. The product is made of 925 silver and rhodium plated.

8. Avocado & Lime earrings:

Cuneiform writing is the oldest phonetic language. It was created 5000 years ago by Shumers. BC 2800, the cuneiform has been used in Armenia, in the Araratian Kingdom – Urartu

The earrings are handmade in vitreous enamel technique. The product is made of 925 silver and rhodium plated.

9. Stained-glass triangles in blue: 

The product is made in the technique of stained glass enamel. The product is made of Sterling silver, covered with a layer of rhodium. Chain length- 52 cm + 2 cm

10. Milky Way Black earrings:

In this collection we use the symbols that have been found in the area of the modern village of Lchashen, located on the northern slopes of the Gegham Mountains in Armenia. You can see an image known in astronomical literature as the symbol of the planet Earth in the lower end of the statuette, Sun on the top of it and the 5 planets: Mercury, Venus, Mars, Jupiter, Saturn, and the Moon.

The assimetric earrings are made of 925 silver and rhodium plated.

 11. Blackberry Mousse earrings:

Earrings are handmade in vitreous enamel technique. The product is made of 925 silver and rhodium plated.

AGBU Women Entrepreneurs (WE) Program in Armenia:

Launched in 2017, the Women Entrepreneurs (WE) Program is the first component of a larger initiative committed to expanding economic opportunities and civic engagement in Armenia and Artsakh by empowering women.

AGBU WE is a free leadership and entrepreneurship course that includes hands-on workshops and lectures to assist participants in developing strong business plans and marketing strategies. The course also includes a mini grant program to help fund start-up and scale-up businesses, access to industry professionals for mentorship and guidance, and networking opportunities with like-minded women.

Every year, 50 to 75 WE participants are selected from across rural and urban Armenia and Artsakh representing a range of industries, including agriculture, arts, education, fashion, food, manufacturing and tourism.

To learn more: https://www.agbugiving.org/we/